5 Reasons You Need a Facebook Fan Page and 7 Easy Tips to Make It Work for You

by Cindy April 22, 2010 Marketing

A Note from Cindy: This is a guest post written by my VA Jackie Cunningham of Green Kite Virtual Assistance. She created my new Fan Page and when I started receiving emails asking me about it and whether there were tips/tricks to putting one together, I thought it best to let the expert handle those [...]

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Attn VAs: Want to become a Social Media Marketing Specialist?

by Cindy April 14, 2010 VA Training

Those of you who know me, know I don’t recommend something unless I’ve either taken the course/class personally, or know the individual extremely well. I’ve taken the Social Media Marketing Specialist class through VAClassroom and can tell you it rocks! Craig Cannings has recently updated the course and for the month of April is offering [...]

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VAs: Are You a Business Owner or a Long-Distance Employee?

by Cindy April 6, 2010 Business Owner

Have you been following the recent posts about VAs not taking care of their clients, promising more than they can possibly deliver, and then making sure that the client takes their fair share of the responsibility for a relationship that goes bad?
How does that make you feel? As a former VA it really ticks me [...]

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Investing in You: The Role of Self-Development in Professional and Personal Growth

by Cindy March 25, 2010 To Your Success

You are your business! An investment in yourself is an investment in your business. Unlike most work situations, it’s also an investment in YOU, not just your business. There should be no question about why you should invest in yourself. So let’s talk about how you should invest in yourself, shall we?
What are the ways [...]

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No Recall on Bad Coaching – Get it Right the First Time

by Cindy March 11, 2010 Coaching

With all the talk in the news about Toyota and its recall issues, it occurred to me that in my profession there is no recall! That is, if a coach fails to deliver, the client has little recourse except to move on. We all understand there may be extenuating circumstances that dictate terminating a relationship. [...]

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Calling All VAs – Another Place to List Your Business!

by Cindy February 27, 2010 Marketing

My good friend, Mia Chambers of Acumen Works, has just started a place for VAs to list their business at no cost. She consults with a lot of potential clients, and if they are not a fit for her she would like to be able to point them to her directory to help them find [...]

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Conversational Message: Marketing to Your Ideal Client – Part 2

by Cindy February 25, 2010 Marketing

In the last ezine, we spoke about marketing to your ideal client. You can click here for that article. Today, we are going to continue the marketing conversation. In order for you to really be able to connect with your ideal client, you must know what their problem is; i.e., you must feel their pain, [...]

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Conversational Message: Marketing to Your Ideal Client – Part 1

by Cindy February 11, 2010 Marketing

Now that you know who your ideal client is (click here for previous ezines on how to discover who your ideal client is), you should have an idea of how to market to them, right? If you know who your ideal client is, what problem she has, and where she hangs out, it should be [...]

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Amanda’s Non-Ideal Client

by Cindy February 3, 2010 Marketing

Let’s explore ideal client from the perspective of what happens when you cultivate your non-ideal client. Remember Amanda? (Click here to be introduced to Amanda.) Amanda is now in the process of filling her practice. She is contacted by a potential client who was referred to her by a friend. Amanda did her due diligence [...]

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Do You Know What Problems Your Ideal Client Faces?

by Cindy January 28, 2010 To Your Success

In the last ezine, we talked about who is your ideal client, what do they do, where are they going, and what kind of values do they have. Let’s go one step further with your ideal client and determine what kind of problems they have. You need to know exactly what kind of problem, [...]

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