by Cindy
February 3, 2010
Marketing
Let’s explore ideal client from the perspective of what happens when you cultivate your non-ideal client. Remember Amanda? (Click here to be introduced to Amanda.) Amanda is now in the process of filling her practice. She is contacted by a potential client who was referred to her by a friend. Amanda did her due diligence [...]
Read the full article →
by Cindy
January 28, 2010
To Your Success
In the last ezine, we talked about who is your ideal client, what do they do, where are they going, and what kind of values do they have. Let’s go one step further with your ideal client and determine what kind of problems they have. You need to know exactly what kind of problem, [...]
Read the full article →