My good friend, Mia Chambers of Acumen Works, has just started a place for VAs to list their business at no cost. She consults with a lot of potential clients, and if they are not a fit for her she would like to be able to point them to her directory to help them find their ideal VA. How cool is that?!
If you’d like to list your business, click here and follow the directions!
Thanks, Mia! 
:)
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In the last ezine, we spoke about marketing to your ideal client. You can click here for that article. Today, we are going to continue the marketing conversation. In order for you to really be able to connect with your ideal client, you must know what their problem is; i.e., you must feel their pain, because if you can’t feel their pain how can you possibly understand what they are going through? In addition, if you can’t say with conviction to your ideal client, “I’ve been there and I understand how you feel,” how can your ideal client benefit from what you have to offer? (The answer is they can’t! But you knew that, right?)
Put yourself in the shoes of your ideal client. Would you purchase a product or service from someone who didn’t truly understand what your problem is and what it feels like? [click to continue…]
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