My good friend, Mia Chambers of Acumen Works, has just started a place for VAs to list their business at no cost. She consults with a lot of potential clients, and if they are not a fit for her she would like to be able to point them to her directory to help them find their ideal VA. How cool is that?!

If you’d like to list your business, click here and follow the directions!

Thanks, Mia! :) :)

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Marketing to Your Ideal ClientIn the last ezine, we spoke about marketing to your ideal client. You can click here for that article. Today, we are going to continue the marketing conversation. In order for you to really be able to connect with your ideal client, you must know what their problem is; i.e., you must feel their pain, because if you can’t feel their pain how can you possibly understand what they are going through? In addition, if you can’t say with conviction to your ideal client, “I’ve been there and I understand how you feel,” how can your ideal client benefit from what you have to offer? (The answer is they can’t! But you knew that, right?)

Put yourself in the shoes of your ideal client. Would you purchase a product or service from someone who didn’t truly understand what your problem is and what it feels like? [click to continue…]

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Conversational Message: Marketing to Your Ideal Client – Part 1

by CindyFebruary 11, 2010 Marketing

Now that you know who your ideal client is (click here for previous ezines on how to discover who your ideal client is), you should have an idea of how to market to them, right? If you know who your ideal client is, what problem she has, and where she hangs out, it should be [...]

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Amanda’s Non-Ideal Client

by CindyFebruary 3, 2010 Marketing

Let’s explore ideal client from the perspective of what happens when you cultivate your non-ideal client. Remember Amanda? (Click here to be introduced to Amanda.) Amanda is now in the process of filling her practice. She is contacted by a potential client who was referred to her by a friend. Amanda did her due diligence [...]

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Do You Know What Problems Your Ideal Client Faces?

by CindyJanuary 28, 2010 To Your Success

In the last ezine, we talked about who is your ideal client, what do they do, where are they going, and what kind of values do they have. Let’s go one step further with your ideal client and determine what kind of problems they have. You need to know exactly what kind of problem, [...]

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Did You Catch Me On BlogTalkRadio?

by CindyJanuary 26, 2010 Marketing

Did you have a chance to listen to Dr. Flora Brown interview me the other day about Overcoming the Fear of Success? If so, what did you think? If not, you can still listen by clicking this link: http://www.blogtalkradio.com/florabrown
If you scroll down a bit to the section called, On Demand Episodes, you will see Color [...]

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Cool Tool – Backupify

by CindyJanuary 26, 2010 Cool Tools

I just came across a really cool tool for backing up your Social Media sites. The company is called Backupify, and they support backups of Twitter, Facebook, Gmail, Wordpress, Basecamp, Flickr, and more. All told they backup 15 different services.  They make secure, automated, daily backups of your online accounts. And the best thing of [...]

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Marketing – Is That Really Your Problem?

by CindyJanuary 22, 2010 Marketing

A funny thing happened the other day to me. I was writing the articles for my ezine this month and the topic happened to be around finding/discovering your ideal client. As I was writing the articles, I received an email from my ideal client (let’s call her Amanda) wanting to hire me to help her [...]

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Who Is Your Ideal Client?

by CindyJanuary 14, 2010 To Your Success

The topic of the ideal client is frequently discussed. Look around you. How many times have you read an article, attended a teleseminar, and/or had a conversation with someone where the topic turned to, “Who Is Your Ideal Client?” Why do you suppose this is? In fact, you may have gotten to a point [...]

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Join Me On Blog Radio As Dr. Flora Brown Interviews Me On The Fear Of Success

by CindyJanuary 13, 2010 Marketing

There is nothing like the fear of success to stop you in your tracks! As odd as it sounds, one of the biggest barriers to fulfillment in business and life is the fear of success. Chances are you, or someone you know, has a fear of success. Learning how to recognize, and overcome this fear [...]

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