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Posts Tagged ‘Marketing’

Is It Really Best to Give Clients What They Want?

With the recent passing of Steve Jobs, much has been written about the man, especially the extent of his, and Apple’s, influence. Much has been expressed about his brilliance, prescience, and so on. Much of this was indeed mentioned during his lifetime.  I found this quote from

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Some of what I’m doing….

Happy March! I really believe we are turning the corner on the weather (finally!). Not that we won’t have anymore snow here in West Michigan, but at least now we know it will be short lived as the temps continue to climb and the sunshine returns. Yay!

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Conversational Message: Marketing to Your Ideal Client – Part 2

In the last ezine, we spoke about marketing to your ideal client. You can click here for that article. Today, we are going to continue the marketing conversation. In order for you to really be able to connect with your ideal client, you must know what their

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Conversational Message: Marketing to Your Ideal Client – Part 1

Now that you know who your ideal client is (click here for previous ezines on how to discover who your ideal client is), you should have an idea of how to market to them, right? If you know who your ideal client is, what problem she has,

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Do You Know What Problems Your Ideal Client Faces?

In the last ezine, we talked about who is your ideal client, what do they do, where are they going, and what kind of values do they have. Let’s go one step further with your ideal client and determine what kind of problems they have. You need

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