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Archive for the ‘Marketing’ Category

Is It Really Best to Give Clients What They Want?

With the recent passing of Steve Jobs, much has been written about the man, especially the extent of his, and Apple’s, influence. Much has been expressed about his brilliance, prescience, and so on. Much of this was indeed mentioned during his lifetime.  I found this quote from

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Word Devaluation – Are You Guilty of This?

I never realized how hard it is to find an expert! Seems kind of hard to believe, doesn’t it? I found lots and lots of world recognized authorities, gurus, shamans, goddesses, mavens, most-sought-afters, acclaimed geniuses, wizards, etc. I just want an expert and now I have to

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Less IS More!

Ever notice how many folks have a ton of offerings? Do you ever wonder if you need to offer and/or have a plethora of products/services to get clients? Well, (and I say this with a smile), you don’t! The reality is that few people are in a

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Does your business reflect the YOU of today?

There seems to be a common thread among all my coaching clients right now, and that thread is that their business no longer reflects who they are today! I thought this would be a good topic to discuss. My question to you is this: Does your business

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Don’t Assume No-One Is Listening

Consider these two scenarios: Entrepreneur #1 knows who her Ideal Client is, keeps in touch regularly via blogs, ezines, and/or other methods that her Ideal Client responds to. Entrepreneur #2 kind of knows who her Ideal Client is, starts to keep in touch with her Ideal Client,

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Phone: 616-285-1949
Email: Cindy@VirtualPartnering.com