As entrepreneurs we work very hard to discover, attract, and keep our Ideal Clients. They provide us with remuneration, satisfaction, and (hopefully) referrals. I hope it has occurred to you to ask yourself, “What am I doing for my clients to thank them for their business?” While it’s always been important to make certain you thank your clients, today it’s even more important to not only thank them, but to provide them an incentive to continue to do business with you. If you think for just a moment about all of the reward programs you see (airlines, bookstores, credit cards, restaurants, coffee shops) available it’s obvious the idea is key to running a successful business.
Those of you who are familiar with me know that I practice what I preach. Because I believe very strongly in what I wrote above, I’ve put together a Client Appreciation Program (C.A.P.) for my clients to show them just how much I appreciate them and their business.
Here’s what my program looks like:
Why I came up with this Program?
I have a number of clients who’ve worked with me for some time, and I’ve always felt that businesses should reward those clients that do repeat business. Therefore, I’ve decided to offer a Client Appreciation Program!
How will the Program work?
Basically, the program will work like this: Your 4th purchase will qualify you for 10% off; your 7th purchase will qualify you for 15% off; and your 10th purchase and beyond will qualify you for 20% off.
So how do you receive your reward? You will need to keep track of your purchases and once you’ve qualified you will send an email to Jackie@virtualpartnering.com listing the purchases you’ve made. Upon verification, Jackie will then send you via email a coupon code. This code will be good until you reach the next level, at which time you will again email Jackie with your purchases and she will send you the new coupon code. You will repeat this process until you reach the 20% limit. Once you reach the 20% limit, all future purchases will receive 20% off as long as you use the code Jackie has provided you. (It goes without saying this code is to be kept private and for your use only! If the code is abused, it will be revoked.)
Example of how the Program will work:
Amanda purchases a coaching package. This is her first purchase with Virtual Partnering (VP). She has a good experience and books another series of coaching sessions. This is now her second purchase with VP. Amanda then decides to purchase a product. This product is her third purchase. This third purchase qualifies Amanda to receive 10% off her next purchase. Now would be a good time for Amanda to email Jackie and let her know what three purchases she’s made. Jackie will then verify the purchases and send Amanda the coupon code for a 10% discount on the next item Amanda purchases. The next item that Amanda purchases will receive 10% off, providing she uses the coupon code that she was given. This means Amanda will receive 10% off purchases four, five, and six, at which time she again emails Jackie for the coupon code of 15% off her next (or seventh) purchase. Again, purchases seven, eight, and nine will receive 15% off until Amanda has purchased her tenth item, at which time she emails Jackie for the coupon code of 20% her next (or tenth) purchase. Amanda has now qualified for 20%off all future purchases. Woo hoo!
Here is how it looks visually:
What products/programs are eligible for this program?
All fee-based products and programs are eligible for the Client Appreciation Program, with the exception of ChatsOnDemand*. The Free Taste and any other free items are *not* eligible for the Program.
- 1:1 Coaching packages are eligible based on each package purchased (not each session).
- Products are eligible per product purchased.
- Focus Days are eligible per purchase.
*ChatsOnDemand is NOT eligible for either a product purchase discount or eligible to receive a discount due to your other purchases. This is due to the nature of the program.
Who is eligible for this program?
Everyone!
If you want to see the “pretty” version, click here.
Now it’s your turn! What are you doing to show your clients you appreciate them?
©2010 Cindy Hillsey
