In the last ezine, we spoke about marketing to your ideal client. You can click here for that article. Today, we are going to continue the marketing conversation. In order for you to really be able to connect with your ideal client, you must know what their problem is; i.e., you must feel their pain, because if you can’t feel their pain how can you possibly understand what they are going through? In addition, if you can’t say with conviction to your ideal client, “I’ve been there and I understand how you feel,” how can your ideal client benefit from what you have to offer? (The answer is they can’t! But you knew that, right?)
Put yourself in the shoes of your ideal client. Would you purchase a product or service from someone who didn’t truly understand what your problem is and what it feels like? Of course you wouldn’t! This is why it is so important for you to understand who your ideal client is and what problems you can solve.
Now let’s talk about solutions. Your ideal client has several problems that need to be solved. Like anything else, though, you shouldn’t jump in and solve all of them at once. A sequential approach is best. I would suggest you sit down and make a list of all of the problems your ideal client either has or could have. Once you have this list, take a few moments and number the list in order of importance. Take a look at the list. What did you determine was your ideal client’s number one problem? Now, I want you to solve this problem. Remember, when you are putting together your solution, you want to retain that conversational tone.
The other thing you need to be aware of when you are solving any problem for your ideal client is, how are you going to provide the solution to them? What I mean is this: Will you provide them a step-by-step guide, is it an overview with a recommendation, is it a call to purchase, is it an action plan, is it a detailed process, or is it a strategy? The answer will depend upon what you know to be true about your ideal client and their problem.
Have a thought to share? Please leave a comment below — I’d love to hear from you!
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©2010 Cindy Hillsey
You are free to use this article in your ezine or blog as long as you include complete attribution, including live website link. The attribution should read: “By Cindy Hillsey of Virtual Partnering. Please visit http://www.virtualpartnering.com for additional information.”
