Traditionally, the winter holiday season is typified by gift giving. What better time to ask this question than now, right? 
What is a gift? What does that word “gift” mean to you? For all intents and purposes, a gift is something of value that is given because it fits the person you are giving it to. As an entrepreneur providing services, this concept is directly applicable as well and it is directly applicable 12 months out of the year. Your gift is how you express your talent and/or skills, and these skills are what you give your clients because they are appropriate to them.
What makes a gift memorable? Usually, it’s given from the heart and it fits the recipient so well they either would have obtained it themselves or can’t live without it. So my question to you is this: What gift are you giving to your clients? Does this gift come from the heart? Does it fit your client? What are you doing differently? Does your client understand that this is your gift? If so, congratulations! You are working in a relationship that fulfills both of you. If not, what are you doing to differentiate yourself from others providing similar gifts?
This is a great time of the year to really look at and assess what your gifts are. In other words, what are your services, how do you provide those services, do you enjoy providing those services, and who do you provide those services to? Take some time to really think about these questions. Once you’ve given them some thought, take out a piece of paper and pencil (or fire up your computer!) and write out your answers. Are you heading in the direction you want to be?
